3. Boost brand and product reach with BIM
Reach is undoubtedly one of the most important metrics for understanding your brand and product awareness. As a marketing maven, you’re most likely aware of the tools at your disposal: spray-and-pray tactics such as trade shows and paid ad services like native advertising, social media, and search engine marketing.
But how can BIM fit into that marketing matrix? For this answer, we’ll hand over the mic (well, keyboard) to Elena Broncano, Architect and International Specifications Manager at Bandalux:
“With BIMobject, we can reach more architects and interior designers who are looking for inspiration, technical or practical product information, and objects for their designs. Having access to our product range and the ability to add the objects into their projects is a great advantage for us."
The BIMobject platform for manufacturers gets you, as a marketer, up to speed with your audience size, current reach, and potential reach. Want to target potential customers? Promoted products place you at the top of specific product category keyword searches on bimobject.com.