How Spacesaver uses BIMobject to reach the AEC community and grow qualified leads

Speaker: Megan Skinkis, Business Development Manager, Spacesaver

Please introduce yourself and your company.

My name is Megan Skinkis. I'm the Business Development Manager here at Spacesaver. Spacesaver is a manufacturer of tailored space-saving solutions that help optimize space utilization and workflows. We serve a variety of different verticals including education, military, public safety, museum, healthcare, and library — just to name a few.

What led to the decision to join BIMobject?

Working with and creating partnerships with the AEC community is so important here at Spacesaver. We want to offer those valuable resources. Having our Revit models available on BIMobject.com allows this audience the opportunity to learn more about and then specify our products within their projects. BIM is a platform that they trust and frequently use, so it is a great place for our Revit models to be housed and in front of that audience.

How would you describe your experience with the platform?

Overall, BIMobject is one of our favorite platforms to leverage. BIM continues to innovate and update their offerings and interface to help manufacturers reach and engage with the AEC community. I joke about it all the time, but I feel like every time I log into BIM, a new feature has been added that we can leverage to either generate more leads, learn about targets, or help expand our reach. A fantastic platform to have in our portfolio.

How has BIMobject supported your efforts to connect with design professionals more effectively?

The download data we receive from BIMobject gives us a really compelling reason to reach out to AEC professionals and offer support — and, more importantly, offer value. We reach out because we truly want to offer assistance and resources for the project they may be working on. We've found that this consultative approach starts meaningful conversations, and it's an effective way to learn about projects and put our team in early to help drive those projects. We've also found that firms downloading our Revit models can in turn be great targets for our catalog of continuing education courses — excellent ways to educate AEC professionals and firms and establish ourselves as a valued partner they can trust along the way.

How has your team used BIMobject's tools to connect with new audiences?

We leverage both the Promote and email campaign features in the BIMobject platform, and they really help us expand our reach in the AEC community. What we want to do is build awareness of the products we offer. Having the ability to email out to those undiscovered audiences is most impactful — it gives us the opportunity to educate on the resources and products we can offer.

How do you measure success with BIMobject?

In coordination with our CRM, we track the number of leads generated from Revit model downloads on a monthly, quarterly, and yearly basis. We also track the number of opportunities we are able to convert under the BIM lead source, and we understand the total revenue generated from BIM opportunities on a monthly and yearly basis as well.

What impact has BIMobject had on your company since joining?

We have continued to see a fantastic amount of growth on the BIMobject platform — in terms of reach, in terms of the number of leads generated, and in terms of opportunities we are able to convert. We've also continued to adjust our process surrounding how we reach out to the leads we generate from this platform. Having the ability to be agile and adjust that process when we see different trends has helped us achieve that growth.

What does having BIMobject as a partner mean to you?

BIMobject is an important and valuable resource for us. It allows us to directly engage with a very vital audience — the AEC community. A big thanks to everyone on the BIM team, and the processes we have in place have really been a key driver as to why we have seen increased success year over year.

What has been your experience with the BIMobject team?

Our account managers at BIMobject have been very knowledgeable. They share best practices that work with the other manufacturers they work with. They always make sure we are aware of big launches on the platform and provide insight into how to leverage those in the most effective way for our book of business. I also really appreciate that, at times, they've brought us into conversations with their R&D team to find out our needs and ensure the updates and enhancements they make on the platform meet the needs of users. That is a great advantage.

Where can we find your products and BIM models?

You can find Spacesaver's Revit models a few ways. We are on BIMobject.com, of course — look for Spacesaver Corporation. You can go to our products page, where we have nearly 100 models built and ready to use, along with great documentation including sustainability information. For more information about our products, visit spacesaver.com — it gives a great overview of our products, our markets, and highlights some of the installs we are very proud of. Under the Design tab, you'll also find our Revit models, which link back to BIMobject.com. Feel free to check us out any time.