From pioneers to industry leaders: Duscholux’s BIM journey to connect with the Contract channel

For decades, the relationship between manufacturers and professionals relied on printed catalogues and in-person sales visits. However, the design process has evolved. Today, decision-making takes place within BIM environments, where architects and engineers look for technical solutions they can integrate into their models from the very first draft. In this new context, a brand’s visibility no longer depends solely on traditional marketing, but on its ability to be useful within design software.

Duscholux anticipated this shift well ahead of others. With more than 50 years of experience, the company is not only a benchmark in shower enclosure manufacturing in Spain, but also a pioneer in recognizing that the future was digital. To explore this BIM journey in more depth, we spoke with Isadora Maya, Architect and BIM Manager at Duscholux Ibérica, about the strategic integration of their products and the key role BIMobject plays in strengthening their connection with industry professionals.

Why did Duscholux invest in BIM before others?

At the time Duscholux decided to start working with BIM, many companies in the sector still saw it as an emerging technology. However, the team quickly recognized its potential. BIM was not just a methodology involving the development and use of digital replicas, but a way to connect with the professionals who make decisions throughout the design process.

As Isadora Maya explains:
“We saw in this methodology an opportunity to improve our relationship with specifiers and to distribute our products in the early stages of projects.”

At the same time, the company’s project department was growing rapidly. This context made it possible to bring in new specialized profiles and begin the digitalization of the product catalog, a process that ultimately positioned the brand as an innovative player within the contract sector.

How to start digitizing a BIM catalog in a realistic way

One of the first decisions Duscholux made was not to try to digitalize its entire catalog at once. Instead, they started with a selection of the most in-demand products in the market. This strategy allowed them to validate processes, refine BIM objects, and find the right balance between visual detail and technical performance.

The lesson was clear: digitalizing a product catalog is a progressive process, one that improves over time and through user feedback.

From that initial foundation, the BIM catalog gradually expanded, adapting to market needs and the evolution of projects.

Do you want to know how to digitize your product catalog? Get in touch with us. BIMobject has been awarded Best BIM Object Content Specialist – Europe in 2024 and 2025.

How to gain visibility with BIMobject

Once the BIM content was created, a new challenge emerged: making it visible. Because having BIM objects is only part of the process. To truly deliver value, professionals need to be able to find them when they are designing a project. This is where BIMobject comes in.

For Duscholux, the platform represented a clear opportunity: to connect their digital catalog with an active community of architects, engineers, and designers already working in BIM.

“BIMobject was the ideal partner because it allowed us to expand visibility, reach, and connection with specifiers,” explains Isadora Maya.

Through the platform, products can be efficiently distributed and reach professionals across different markets and disciplines.

Want to learn more about the marketing tools BIMobject offers to boost your visibility and connect with professionals? Discover them here.

Data to understand the market

Over time, Duscholux’s presence on BIMobject has delivered more than just visibility. The platform also provides analytics tools that help understand how professionals interact with their products. The team can analyze which objects receive the most downloads, from which countries they are accessed, and which BIM formats users prefer.

This information is especially valuable for guiding the evolution of the catalog. Instead of relying solely on intuition, the team can base decisions on real data about market behavior.

From visibility to opportunities

Although it is not always possible to directly trace the path from a download to a project, Duscholux’s presence on BIMobject has led to concrete interactions with industry professionals.

In some cases, these interactions have resulted in technical inquiries, requests for quotations, or even proposals to participate in projects. This shows that the platform can act as more than just a digital showcase. It can also become a channel for building relationships with specifiers.

BIMobject within Duscholux's marketing strategy

At Duscholux, BIMobject is part of a broader strategy. The platform complements traditional sales and marketing activities, ensuring the brand is present where professionals actively search for solutions for their projects.

It also provides an effective way to communicate technical information and brand values. For Duscholux, this includes aspects such as quality, design, and sustainability.

On BIMobject, the company can link environmental information directly to its products, making it easier for architects and engineers to access the data needed to meet regulatory requirements or sustainability certifications.

Being where design decisions are made

After several years working with BIMobject, Duscholux’s experience confirms something more and more manufacturers are realizing: being present in BIM is a strategic decision.

It is not just about adopting a new technology, but about participating in the environment where projects are designed.

As Isadora summarizes:
“Investing in a presence in BIM environments is not just a technological decision; it is a strategic move towards visibility and collaborative work.”

Because when products are available in BIM, manufacturers can be part of the process from the very beginning. And in many cases, it is precisely in those early stages where the final product choices are made.

Bring your products into the BIM environment

Every day, thousands of architects, engineers, and designers use BIMobject to find technical solutions for their projects.

Publishing your BIM objects on the platform allows you to increase product visibility, connect with specifiers, and become part of the design process from the earliest stages.

Do you want to start planning your BIM strategy? Or would you like to learn how to publish your products on BIMobject? Get in touch with us