Audience – Connect with your core specifiers every day
BIMobject brings you closer to architects, engineers, contractors, and designers who are actively seeking inspiration, solutions, and specifications. Understand who they are, what they need, and how to put your products in front of them at the right time.
Who is in the BIMobject audience?
Our users are industry professionals working in construction, architecture, engineering, and design. They range from early-career specifiers to senior decision-makers in some of the world’s largest firms.
From boutique studios to global engineering enterprises, they all have one thing in common: they’re here to find the right products for their projects.
What are they looking for?
When architects and engineers visit BIMobject, their first goal is to find BIM content they can use and share with colleagues.
But it doesn’t stop there.
But they also come to: Explore products for inspiration, Compare technical details and performance, Assess sustainability data and certifications, and Discover trusted brands to recommend
They’re looking for solutions they can specify with confidence — and you can be the brand they choose.
Your target audience on BIMobject
Every professional who views your brand or downloads your BIM content becomes part of your audience. From there, you can segment by region, role, or company type — and focus your marketing where it delivers the most impact.
These insights help you:
- Identify your strongest markets
- Target high-value segments
- Align your sales and marketing with real usage data
When you know who to target and where to act, every campaign becomes more precise, relevant, and effective
Our tools and features to target your audience