BIM and digitalization are traxnsforming the construction industry in 2024 and beyond.

In 2024, the construction industry is undergoing a significant revolution fueled by Building Information Modeling (BIM) and digitalization. These technological advancements alter how construction projects are conceived, designed, and carried out. In this blog, we will dive into the impact of BIM, discussing its tangible benefits and why building product manufacturers must be an integral part of this transformative shift.

Embracing the new norm: BIM as a standard in construction

Change is a constant need. Think about how we used to communicate using landline phones with cords, and now we have smartphones that can do so much more. Technological advancements and digitalization have made our lives easier and have helped us work more efficiently. This is similar to the role Building Information Modelling (BIM) has in construction.

Building Information Modeling (BIM) is a method for building smarter, faster, and greener. It has become the go-to method for working digitally in construction, bringing a fresh wave innovation to the industry. It is a collaborative process that involves creating and managing 3D models of buildings or infrastructure. It extends beyond mere visual representations, it integrates details about a project's physical and functional aspects, supporting the entire building lifecycle.

Simply put, BIM helps people who build and take care of buildings understand everything about them, from how they look to how they work.

While you may already have a basic understanding of BIM and digitalization, there's more to uncover. Lucky for you we are here to explain why BIM has become the construction industry’s standard and why integrating it into your strategy is essential for improving product visibility, securing project opportunities, and reaping numerous benefits.

Offering ready-to-use, easy-to-access BIM objects is essential for building product manufacturers like you who wish to be considered for construction projects of today and in the future.


Take a few minutes to watch our video to discover valuable insights into BIM and digitalization:

Can you really skip going digital? Understand why BIM is at the heart of the digital transformation in construction. 

When we discuss "digital transformation," we usually concentrate on one aspect, which involves changing the fundamental methods we use by adopting new technologies. However, in the construction sector, digital transformation goes beyond adapting new technologies. It entails embracing a customer-focused, data-driven, and collaborative approach that spans throughout every single stage of the building process, from initial design to ongoing maintenance. 

As the construction industry is increasingly adopting BIM and undergoing a massive transformation, manufacturers must realize the importance of adhering to the AEC way of working and ensuring success by offering product information in a format that seamlessly aligns with the evolving practices of AEC professionals. 

Failing to offer product information in the form of BIM objects can significantly impact your competitiveness in the market. Decision-makers, such as specifiers, may opt for your competitors instead.


Impact of global BIM adoption

BIM has won over the majority of architects in developed countries. This shift reflects its proven benefits throughout the building lifecycle. 

Numerous countries have enacted laws mandating BIM for government-funded projects. The UK has led the way since 2016, making BIM mandatory for all public sector projects. Similarly, the European Union has imposed BIM requirements for publicly-funded construction projects, and in the U.S., both federal and state governments require BIM for larger public projects. Across Asia, several nations are fostering broader BIM adoption through mandates, education, skill development, industry associations, and public-private collaborations.

  • Do you know if your market mandates BIM? Find out if it does here.

BIM can advance or regress your specification success. The public sector represents a significant market with potential for sustainable growth. Since approximately 80% of project specifications are driven by initial design (source:, securing early inclusion in this phase is crucial. 

Benefits of BIM adoption in the AEC community

Product discovery now happens on digital platforms like

Architects today approach product discovery by searching and comparing BIM objects from specific brands in online databases. Suppose an architect downloads your BIM object and places it in their building model. In that case, your product will be showcased as a viable choice to other project stakeholders, ultimately positioning it for potential specification and inclusion in actual construction projects.

AEC professionals are now accessing product information as BIM objects. This shift has propelled changes and has rerouted design decisions toward digital channels.

With consumers favoring online practices, it's clear that construction is no exception to this transformation. Survey shows that 70% of specifiers sought new products online, while 73% of AEC organizations valued strong collaboration with building product manufacturers for project success. This is due to the simplified access offered by exchanging and providing information online. 

Adopting BIM and 3D modeling has reinvented and transformed the construction decision-making process. Designers now rely on BIM marketplaces like, offering centralized storage for BIM objects.

Advantages manufacturers joining online platforms such as get and why they will be at the forefront of this digital transformation. 

BIMobject is a global marketplace connecting manufacturers with the AEC industry.  By providing a smooth exchange of BIM content, we power stronger industry collaboration as well as smarter, faster, and greener building designs. 

You can shift from being just a product supplier to becoming a trusted partner. That's why we've created a marketplace where people and products collaborate to make construction easier.

Equipping AEC professionals with your specific BIM objects offers valuable resources for evaluating your products while giving them the building blocks they need to make their projects a reality. 

This service-oriented approach demonstrates that you’re one step ahead of companies not adhering to the AEC's needs and current working methods.

At BIMobject, we target 4+ million registered AEC users in one place. Our marketplace offers the ability to reach a large pool of users worldwide who are searching for products daily. Want greater brand awareness among architects in Brazil? Or engage engineers in Japan? We have the audience - and the tools you need to make it happen. 

The transformative impact of implementing BIM and the digitization in the construction industry cannot be overlooked. BIM's impact is undeniable, offering benefits like enhanced project visualization, increased efficiency, sustainable construction just to name a few. But most importantly, building product manufacturers must recognize their role in this shift, as BIM becomes the industry standard, failing to provide product information in BIM format can affect competitiveness, as specifiers increasingly seek digital assets. Not embracing BIM can put you at a disadvantage in terms of not having your products discovered and chances lesser chances of getting specified. Online platforms like are central to product discovery, and manufacturers embracing BIM are set to thrive in this era of digital construction. 


Join the digital transformation, become a part of the AEC workflow, and develop BIM content with us today! 

Importance of Early Specification in Construction Projects

30 October 2023

The importance of early specification in building projects cannot be overstated. It can greatly impact the success of your business. Learn about the significance of early specification and why digital tools such as Building Information Modeling (BIM), are invaluable in the process.

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