2023 BIM Industry Trends and Market Analysis
Construction demand, BIM adoption, and how architects and engineers choose products: the numbers manufacturers need for 2023 and beyond.
Construction is changing fast, and the manufacturers who supply it need to keep up. This free report looks at where the industry actually stands in 2023: how construction demand and economic uncertainty are shaking things up, why Building Information Modelling (BIM) has moved from early trend to industry standard, and how architects and engineers really find and choose products today. Download it to see where your business fits into that picture.
What's inside
- How global construction demand and economic uncertainty are reshaping the industry, and what it's costing projects that don't adapt.
- Why BIM adoption has gone from early adopter territory to the industry standard, and what that shift means for manufacturers.
- How architects and engineers actually discover and choose products in 2023, backed by real numbers from BIMobject's own research.
Construction demand isn't slowing down
The UN projects 230 billion square meters of new construction by 2060. That's roughly a Paris-sized city built every week, or a new New York City every 34 days. Old methods aren't built for that pace: over 98% of megaprojects run over budget, by an average of 30%, and typical delays run past 40% (source: McKinsey, "The Construction Productivity Imperative"). The report digs into what's driving that gap and where manufacturers can help close it.
BIM has become the standard, not the exception
BIM adoption among European architects grew from 10% in 2009 to 57% in 2023, and it's on track to hit 61% by 2025 (source: USP Market Research, European Architectural Barometer). Governments are pushing it further still: the UK has required BIM on public sector projects since 2016, the EU mandates it for publicly funded construction, and the US requires it on larger federal and state projects. For manufacturers, that shift changes where and how your products get specified, and the report shows exactly what's behind the curve.
How architects and engineers find products today
In 2022, 68% of specifiers discovered products online, up from 59% just two years earlier (source: BIMobject, "The 2022 State of AECs"). Search engines and BIM platforms are now the single biggest discovery channel, at 54.5%, ahead of asking fellow designers or visiting a manufacturer's own website. The report breaks down exactly how architects and engineers spend their time when researching products, down to the percentage.
What this means for your business
About 80% of project specifications are locked in during the initial design phase (source: DBEI.org), so being visible early matters more than almost anything else. Manufacturers who provide BIM objects with complete, accurate technical data are the ones designers can actually put into their projects; the ones who don't tend to get passed over for a competitor who does. The report closes with a practical look at what that means day to day for a manufacturer's marketing and product team.
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