How to make your products fit for green building projects
Sustainable manufacturing is becoming a must in the era of green building design. So what can you do to align and get specified? Tap into the tactics in this 8-minute blog.
LEED, BREEAM, LBC carry a lot of weight in the building industry. But how can you, as a manufacturer, leverage green building certifications to influence specification decisions? Get the answer in this 8-minute read!
Pssst! This article is an excerpt (plus-plus-plus) from our e-book on green building certifications. Get your free copy and master the rating systems today!
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Want to get your products into green projects? In that case, you need to get these three nuggets of knowledge ironed out:
A green building is a structure that in its design, construction and operation reduces negative impacts on the climate or natural environment. A green building can be an office, a hospital, a metro system or any other structure imaginable that (among other things) efficiently use energy, water and resources, offer good indoor environmental air quality and host non-toxic, ethical and sustainable materials.
Green building certifications (GBC) are a set of rating systems and tools used to assess an asset's performance and safeguard the development of sustainable and healthy buildings. Certifications are (often) voluntary and carried out by third-party experts who verify certain performance criteria and award the rating.
There are lots GBCs out there with national variations and varying degrees of rigour. Globally, LEED and BREEAM are the most used green rating systems, but LBC (Living Building Challenge) is one of the most stringent ones.
Green climate certifications rose in the 1980s as a response to growing climate concerns and acute safety issues. Shortly thereafter, life-cycle assessments (LCAs) were coined and started to gain ground – laying the foundation for today’s green climate certifications.
Fortunately, the green building shift has intensified in recent years through private initiatives and political actions such as the sustainable development goals, the EU climate law and the fact that COP26 dedicated an entire day to the built environment. But what's to gain? Among other things:
Get stats on the social, economic and environmental value of certifications now >
In 2016, there were 1,04 billion square metres of certified buildings globally (World GBC) and the numbers continue to rise. In 2021, energy efficiency investment in buildings increased 11% and green building certifications 13.9%. Additionally, the U.S. Green Building Council says there's €100 billion worth of green materials specified in certified projects.
Understanding the different certification systems presents is a real opportunity for building product manufacturers. But we need to set a few things straight to avoid potentially awkward situations. When in dialogue with green specifiers, never claim that your building products are LEED or BREEAM certified or that they can guarantee a certain rating.
Yes, building products do play a massive role in a structure’s energy performance, thermal transmittance and lifespan – but!
Sustainability assessments rate a project on a lot of parameters. While products from a single manufacturer can impact the aggregated whole or contribute to earning extra points, they can’t tip the scale from gold to platinum LEED.
Working towards green ratings requires a plethora of people to select the right building components and crunch the numbers. With this being said: the design phase forms the foundation for future purchases. Influencing and assisting architects, engineers and interior designers in their product selection process is a solid bet.
Sustainability is taking up more space in the architectural and engineering sphere. Case in point: on a scale of 1-10, our users* consider sustainability a 7,6/10.
But how can an architect, engineer and interior designer reassure the client that the designs they create are truly sustainable? Through data. As covered in a recent blog post, data is becoming an increasingly critical factor in designing buildings and which products get specified. And indeed: legislations and certifications are driving up the need to scrutinise climate data on a project as a whole – and how products contribute to driving the numbers up or down.
Keeping product specs, tech and sustainability data in check is becoming a make it or break it factor in outreach. Need a helping hand with that? Prodikt's digital sustainability platform makes it easy for AEC professionals to calculate and evaluate a project’s precise climate impact using manufacturer-specific product data.
* architects, engineers, interior designers, construction professionals and owners/operators.
An increasing amount of project teams and professionals rely on BIM (Building Information Modelling). Why? Well, partly because of the uptick in national BIM mandates, but also because the digital 3D model offers, in the words of Architect Anna Komorowska; productivity and cross-industry coordination.
The digital building process is gaining traction in meeting rooms and political chambers because it enables teams to analyse pertinent performance data relating to the building – before it’s built. This can have a massive impact on productivity, costs and sustainability.
But what does this have to do with LEED, BREEAM and LBC? Well, a lot. For instance: the sixth dimension of BIM is all about creating sustainable, energy-efficient buildings during the design phase and improve operational management. Using BIM, the project teams can select components (products) and crunch the data to optimise factors such as water usage, energy efficiency and indoor environment to align with the green building certification systems' criteria.
Developing a sustainable structure and getting 6 stars or a platinum label requires information. A lot of it. Like, more than a human brain can process. So, if you want to sell products to green projects, you shouldn’t make it hard for specifiers to access and assess your products, right?
The thing is: architects, engineers and interior designers don’t have the time to sift through piles of PDFs. To top it off, they're 5 times more likely to explore products online than at a trade show. So, what’s the alternative? Getting on the good side of digital-first, BIM-fluent specifiers by transforming your physical products and product sheets into BIM objects.
But what is a BIM object? In a nutshell: a BIM object is a digital twin of a physical product that contains geometric data and properties, but also information relating to lifespan behaviour, environmental impact, recycling and disposal. Every time a designer develops a building information model, they need to source objects and populate the model with them. But how can BIM content contribute to extra sales? For Kanlux, one of Europe’s leading lighting companies, BIM objects made a deal close in Poznan, Poland.
Does your company have a green profile? Run with it and communicate it, but make sure that you can walk the talk. For added trust: consider investing in environmental product declarations (EPDs).
What is an EPD? An Environmental Product Declaration (EPD) is a transparent, standardised and third-party verified report that communicates a product’s potential environmental and health impact across its life cycle.
Although EPDs sound complex (not untrue), the value is significantly more straightforward: it builds a smoother product selection process and lays the foundation for frictionless collaboration.
The truth is that there are loads of manufacturers trying to score with specifiers. But the players who make sustainability the MVP in their product strategy are the ones who end up dribbling the deal to the goal.
But… BIM objects, environmental data and EPDs don’t do any good if they’re dormant on a hard drive, hard to find on your site or promoted to the wrong people. You need to find the right place to share the information with people who care.
BIMobject connects construction. The global marketplace holds 3+ million registered users and hosts BIM objects from over 2,000 manufacturers.* It provides manufacturers with features to publish BIM objects, analyse engagement and promote products to influence specifiers. Want to find out more? Let's chat >
But what about facilitating green design and product selection? The marketplace gives professionals in architecture, engineering and construction the option to filter products on sustainability data. If you got it – flaunt it. Going green and providing the data to back it up is a great way to differentiate your products and gain a competitive advantage.
* Defined as unique brands (including subsidiaries with unique product ranges) with products available for download on bimobject.com.
Sustainable manufacturing is becoming a must in the era of green building design. So what can you do to align and get specified? Tap into the tactics in this 8-minute blog.
What does green design entail? And how does an architect actually work with it? We had a chat with Negar Daneshpour, Lead Architect at Tyréns, to get her perspective on sustainable architecture, climate data and BIM.
How can building information modelling (BIM) help manufacturers of windows – and building products in general – get up to speed and seal more deals? Get the insights from FAKRO.