Are trade shows delivering the right results?
Trade shows are incredibly useful. But in the digital age, when measurability and data are key, we might need to reevaluate their business purpose and value.
In terms of the sales pipeline, trade shows are slow cookers. We’re spending a lot of money on our booths, but the sales may not trickle in until weeks, months, or maybe a year after the event.
How can digital tools help sell building products?
The ongoing digitalization process will force manufacturers to think of better ways to market and sell their products. It might seem daunting, but the rewards far outweigh the initial scare.
Digital tools and channels can pack a serious punch when it comes to productivity and profits. It enables us to act on real-time behavior, create more sales opportunities and predict trends. All while being able to map every buyer’s journey and the return on investment.
We’re on the right track, but we still have long ways to go. Especially when it comes to another development. One which surpasses pure profits.
That’s right: we’re talking sustainability.