BIM transforms the game plan for building product manufacturers
Offering ready-to-use, easy-to-access BIM objects is essential for building product manufacturers who wish to be considered for construction projects today and in the future. With more than 50% of AEC professionals utilizing BIM in their work, construction has passed a tipping point where this is not just another trend but a necessity.
Can you really skip going digital?
As the construction industry embraces BIM and digital modeling, manufacturers like you can guarantee success by providing product information in a format that seamlessly integrates with these digital models.
Architects today approach product discovery by searching and comparing BIM objects from specific brands in online databases. If an architect downloads your BIM object and places it in their building model, your product will be presented as an option to other project stakeholders - eventually in the running of being specified and included in the real building.
In essence, building product manufacturers who go digital and adapt to construction's new reality are in a favorable position to harvest unique business opportunities before their more hesitant competitors.