Turn specifier insights into marketing strategy: 2025 BIMobject report
Discover where specifiers search for building products and what content drives their decisions. Insights every marketer needs to plan for 2026 and beyond.
Why this report matters for manufacturers
To market effectively, you need to understand how your audience behaves. Specifiers make decisions every day that determine which products are included in projects. The question is simple: Are your products showing up at the right moment, in the right place?
To keep a pulse on our industry, we have engaged with 1,352 AEC (Architects, Engineers, and Construction) professionals worldwide. Discover where your target audience searches for products and what content drives their decisions. Insights from the people you want to reach. Utilize their insights to refine your approach to engage specifiers in 2026.
Inside the report you will uncover:
- Where AEC professionals search for products and which digital channels matter most.
- How downloadable BIM objects shape product visibility and buyer preference.
- Types of content that capture specifiers' attention.
- How sustainability influences product decisions.
- What happens after a BIM download, and how it connects to real project intent.
This report aims to provide the marketing intelligence needed to capture specifier attention and convert it into real business opportunities.
Use specifier insights to strengthen your 2026 strategy
Download the full report to understand specifier behavior, or talk to us about how BIMobject can help you act on these insights.
FAQ
Q: Who participated in this survey?
A: The survey was conducted among participants from BIMobject.com’s user base, including professionals active on the platform, such as architects, engineers, designers, and contractors.
Q: How are architects and engineers finding products in 2025?
A: Most professionals now start their search on digital platforms like BIMobject, not manufacturer websites. That means visibility in BIM workflows is as critical as SEO for reaching active buyers.
Q: What type of content helps manufacturers get noticed by AEC professionals?
A: Downloadable BIM objects are the most valued format. They make it easy for architects and engineers to explore, compare, and use your products in their design tools, turning visibility into engagement.
Q: Why does sustainability data matter in product marketing?
A: Sustainability is now part of every design brief. When manufacturers share EPDs, certifications, and performance data, they build trust and meet the growing demand for transparency.
Q: What will marketers learn from the BIMobject 2025 Report?
A: You’ll get data-backed insights on how AEC professionals search for products, what content drives engagement, and how your brand can adapt its strategy for 2026 and beyond.