Making BIM a part of the marketing mix
Want to know how building information modeling (BIM) can increase brand awareness, product visibility, and audience engagement? In that case: don’t miss Forbo’s tips in this BIM marketing webinar.
Watch Forbo’s 17-minute interview
Get to know the BIM marketing benefits
Building information modeling (BIM) is moving from a luxury to a hygiene factor. But how and why should manufacturing companies make BIM a part of their marketing mix? Get tips and inspiration from two online marketers from Forbo’s marketing team.
Matthew Jackson. Director of Business Development at BIMobject
Liselotte Klitsie - Content Specialist, Global Marketing, Forbo
Saskia Boot - Coordinator Online Marketing, Forbo
The interview originally aired at BIMobject’s product launch webinar – Conversations at scale – on the 16th of November, 2021. Watch the full product webinar.
Expand your digital marketing with BIMobject
Forbo flooring is a manufacturing company that doesn’t shy away from digital marketing advances. They use a wide range of digital tools to reach architects and interior designers: email, SEO, and social media – to name a few. But how does BIMobject fit into the mix? Spend 17 minutes with Forbo to learn:
- Why BIM meets demands
- How Forbo works with BIMobject to reach target audiences
- Why BIM objects are part of Forbo’s marketing and launch strategy
- Results using BIMobject Emails Campaigns
- Meeting demands: presenting sustainable data to increase conversations
Still not convinced? Get a quick glimpse of the webinar:
“BIM files have become part of our product launch marketing package”
– Saskia Boot, Coordinator Online Marketing at Forbo
“With BIMobject, we can target different audience groups.”
– Liselotte Klitsie, Content Specialist, Global Marketing at Forbo