Why sanitary manufacturers should invest in BIM

What difference does BIM make?

BIM (Building Information Modeling) goes beyond 3D modeling. It’s a digital process that connects and manages building information across the project team and throughout a building's entire lifecycle.

For AECs (Architects, Engineers, and Contractors), BIM provides accurate, up-to-date product and project data. This reduces design errors and ensures that decisions are based on reliable information.

Without BIM, projects often face delays from supply chain issues, miscommunication, outdated paper-based processes, or costly on-site mistakes. With BIM, those risks are minimized. The result is faster, more efficient project delivery and better outcomes for everyone involved.

Want to understand BIM in depth? Get the basics on Building Information Modeling with our webinar! 

Why is BIM an opportunity for sanitary brands?

Sanitary products are a fundamental part of every building. They’re subject to strict regulations and must meet high standards to be approved for use. 

That’s where manufacturers should come in. By providing BIM objects, you can make your products accessible in digital design workflows.

A BIM object is a digital version of a product, carrying the technical data, dimensions, and performance details. Manufacturers provide BIM objects to make it easier for AECs to scale product lines across hundreds or even thousands of units within a single project. That level of efficiency simplifies design work and increases the likelihood of being specified.

Providing your products as BIM objects makes you:

• Visible when architects and engineers search for sanitary solutions.
• Chosen early in the design process
• Trusted because you’re providing accurate, compliant, and up-to-date product data.

BIM objects can also contain sustainability data, such as Environmental Product Declarations (EPDs), water efficiency ratings, and certifications. For sanitary products, where water and energy use are major concerns, this information makes products more valuable to architects and engineers.

Start making your sanitary products visible to architects and engineers worldwide, publish them as BIM objects today! 

How could BIM be a marketing channel?

Marketers in manufacturing (and in general…) often struggle to find the perfect balance in their digital marketing mix. Paid, owned, or earned, BIMobject offers a wide range of marketing tools such as product ratings, email campaigns, paid promotions, and website integrations.

This is powerful because architects and engineers can’t design without BIM content, and manufacturers can’t get specified without it. Having your products available as BIM objects ensures visibility at the exact moment design decisions are made. 

On the BIMobject marketplace, professionals actively search, browse, and download BIM content. But their engagement doesn’t stop there; they can also follow your brand to stay updated on new products and releases.

When you market on BIMobject, you reach professionals actively searching for products. Every interaction with your brand reflects strong purchase intent, turning engagement into high-quality leads. At the same time, BIMobject provides the data and insights you need to understand their needs. 

What if you could put a name to the numbers behind your marketing stats? See how our marketing tools work > 

BIMobjects for sanitary products

BIMobject is where building professionals go to find and download BIM content. The marketplace connects manufacturers directly with the professionals who influence and decide on specifications.

The numbers speak for themselves: in 2024, BIMobject.com hosted 93 million free searches. Sanitary products ranked 8th among the most searched categories, proving how critical they are in design workflows. As of August 2025, 259 sanitary brands are already showcasing their products on BIMobject, with thousands of options available to specifiers worldwide.

Your competitors are already here. The question is: will your products be the ones architects and engineers find next?

Start your BIM journey with us today! Book a demo with our BIM experts 

FAQ

Q: Why is BIM important for sanitary manufacturers?

A: Because sanitary products are specified early in every building, BIM makes them visible at the exact moment architects and engineers choose solutions.

Q: What advantage do BIM objects give sanitary brands?

A: They provide precise, compliant, and up-to-date data, making sanitary products easier to find, trust, and specify in projects.

Q: How do BIM objects help win projects?

A: They allow products to be scaled across hundreds or thousands of units in a specification, increasing selection chances.

Q: What sustainability data can sanitary BIM objects include?
A: Environmental Product Declarations (EPDs), water efficiency ratings, and certifications that help meet regulatory and design requirements.

Q: What happens if manufacturers don’t provide BIM objects?

A: Their products remain invisible in digital planning workflows, often losing out to competitors who do.

Q: How can BIM strengthen a sanitary brand’s marketing?

A: BIM objects act as a digital showroom, showcasing not only technical data but also design, quality, and sustainability values.

F: Are other sanitary brands already using BIMobject?
A: Yes. By August 2025, 259 sanitary brands were active on BIMobject, making sanitary one of the top-searched categories.