Blog | Insights & Strategies for Building Product Manufacturers

The BIM blog - Insights & Inspiration for Building Product Manufacturers

Explore expert articles, industry trends, and best practices on BIM, digital product data, and growing your specification reach through BIMobject.

The BIMobject blog is where manufacturers gain practical insights into digital transformation in the construction industry. From BIM adoption strategies to product data optimization, we share expert advice to help you increase product visibility, improve specification rates, and stay ahead of market trends.

Discover how leading brands succeed with BIMobject in a rapidly evolving construction industry and learn how you can too!

Interview

Akzonobel Trinar 10 Hudson Yards New York

BIM objects: supporting AkzoNobel’s marketing and sustainability strategy

How can manufacturer and specifier collaboration become as close as two coats of paint? For AkzoNobel Coil and Extrusion Coatings , the broad-stroke answer is: digitization. In this 8-minute read, Kyryl Lashun, Digital Marketing Manager at AkzoNobel ...

BIM & digitization

How to build a high-value BIM object offering

Want to get your products into more digital projects? This 10-minute read gives you must-know tips on refining your BIM objects, increasing your brand's attractiveness in the eyes of designers, and taking your BIM content strategy to the next level.

BIM & digitization

The future of BIM: Emerging trends and technologies

In today's rapidly evolving construction industry, BIM has become a necessary requirement for an increasing number of building projects. But what are the latest emerging digital trends? And which ones do you need to keep a keen eye on to stay ahead o ...

Interview

7 questions and answers about BIM content creation

Thinking about investing in BIM but not sure which pain points it solves? Whether to go for Revit or Archicad? Or what you need to bring to the table in the BIM content development process? Let's get those questions – and 4 more – sorted out with Mar ...

Marketing inspiration

27 surprising AEC statistics for 2023

Need a bit of inspiration to guide your 2023 AEC outreach strategy? Look no further! Using insights from 4,798 professionals in architecture, engineering, and construction professionals, we'll walk you through some of the essential trends for underst ...

Interview

How BIM steps up Precision Ladders' service & orders

Precision Ladders has met the ever-changing needs of its clients for over 80 years. When digitization climbed the industry’s agenda, Precision Ladders quickly stepped up to reach architects in new digital channels. But what did they gain by transform ...

Architecture

Riccardo Piazzai, Architect & BIM Project Lead At Schmidt Hammer Lassen Architects

BIM & sustainability: How manufacturing companies could – and should contribute.

Building information modeling (BIM) is becoming a big deal in construction. But how can digitalization build a better and greener construction industry? And what role can and should a manufacturer have in it all? We chatted with Riccardo Piazzai, Arc ...

Marketing inspiration

How to pick the right digital media mix for building product marketing

Digital marketing is a powerful player in any marketer's arsenal – manufacturing certainly included. But how do you pick a media mix to increase your awareness, engagement, and reach? Let’s dive into paid, owned, and earned media to unveil the opport ...

Product

Expand your BIM content strategy and integrate it into your marketing mix

As a marketer, you need several different touch points across diverse channels to drive awareness of your brand and products. To educate the prospects on your unique selling points, and guide them when selecting the right products. Providing BIM cont ...

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The BIM blog - Insights & Inspiration for Building Product Manufacturers

Explore expert articles, industry trends, and best practices on BIM, digital product data, and growing your specification reach through BIMobject.

BIM objects: supporting AkzoNobel’s marketing and sustainability strategy

How to build a high-value BIM object offering

The future of BIM: Emerging trends and technologies

7 questions and answers about BIM content creation

27 surprising AEC statistics for 2023

How BIM steps up Precision Ladders' service & orders

BIM & sustainability: How manufacturing companies could – and should contribute.

How to pick the right digital media mix for building product marketing

Expand your BIM content strategy and integrate it into your marketing mix

Want to start your BIM journey but not sure how?