USM - a modular furniture brand investing in digital innovation
A global premium furniture manufacturer rethinking how products are specified, configured, and integrated into digital workflows. Within six months of launch, USM recorded approximately 30,000 global downloads of its BIM objects
How USM aligned modular design with digital strategy
USM, the Swiss manufacturer, has built its reputation on quality, durability, and limitless modularity. With operations in more than 50 countries and a global network of showrooms and distributors, the brand serves architects, interior designers, and specifiers across diverse markets.
USM expanded its strategy beyond e-commerce and online configuration tools to include BIM objects in Revit format. Architects requested ready-made BIM files to integrate directly into their models and workflows. USM responded by creating digital replicas of selected products and publishing them on BIMobject
What this case study covers:
- Why BIMobject became a strategic priority
- How USM approached BIM content development
- The business rationale behind choosing BIMobject
- What measurable results followed publication
Highlights from the book
“If we fail to utilize the appropriate tools for promoting our products, we may forfeit access to a market. The same principle applies to BIM: if we do not provide the correct file format or suitable distribution channel to specifiers, we jeopardize our chances of being included in new projects.”
Make your products BIM-ready today.
Become exactly what architects and specifiers look for when choosing products, and get your product files into their projects. Digitizing your products is the first step to entering the world of digital construction.
With more than 14 years of experience, our BIM experts will be happy to advise and assist you throughout the process.
FAQ
Q: Why should a furniture manufacturer invest in BIM content?
A: Architects increasingly design in Revit and expect ready-made BIM content that integrates directly into their models. Providing BIM objects reduces friction in specification, increases visibility during early design stages, and supports inclusion in project documentation.
Q: How do architects prefer to access BIM files?
A: Architects prefer downloading BIM files directly from a trusted platform rather than modeling them from scratch. They look for:
- Revit formats
- Easy integration into project workflows
- A centralized, searchable source like BIMobject
Q: Should my furniture products be published only on my own website?
A: Relying only on your own website means you mainly reach people who already know your brand. Many architects and designers search for products on industry platforms during the early stages of a project. A stronger approach is to combine both: keep your website as your brand hub, and publish your products on platforms where specifiers actively look for solutions.
Q: How does BIM help manufacturers get specified by architects?
A: BIM allows manufacturers to place their products directly into the tools architects use during design. The testimonials show that being present early in the workflow increases the likelihood that products will be considered and carried through to later project stages.
Q: How long does it take to see results from publishing on BIMobject?
A: Results depend on brand recognition, market demand, and file quality. In USM’s case, approximately 30,000 downloads were recorded globally within six months of publication.
BIM content can generate long-term exposure, as files remain available and continue to be specified across projects.