Recognizing the industry's shift towards digital construction, Mediclinics—a global manufacturer of electric hand dryers and restroom equipment—anticipated that Building Information Modeling (BIM) would become essential for project planning and design. They knew they had to act quickly to stay competitive and make their products easily accessible to the millions of professionals using BIM.
To ensure their products and information were readily accessible to architects and engineers working with BIM and to strengthen their presence in diverse markets, Mediclinics needed a solution that could offer significant reach and measurable marketing results.
In 2015, Mediclinics partnered with BIMobject, the world’s leading platform for BIM content, to publish digital models of their products. BIMobject enables Mediclinics to stand out from the competition by excelling in three key areas: providing easy access to information, improving visibility, and optimizing their marketing efforts.
By publishing on BIMobject, the platform preferred by professionals worldwide, Mediclinics ensures that all product data and features, including environmental certifications, are readily available to users. This allows architects and engineers to quickly evaluate whether Mediclinics' products meet the requirements and budgets of their projects.
“By digitizing our products, we provide architects and engineers with all the data they need to make an informed decision about whether or not our product fits the budget and project conditions. In this way, we manage to shorten the sales cycle by reducing the frustration caused by a lack of information.”
By digitizing their products and sharing them on BIMobject, Mediclinics has significantly expanded their global reach, ensuring their solutions are integrated into BIM projects worldwide from the earliest design stages. This partnership not only enhances Mediclinics' brand presence but also strengthens client engagement by consistently delivering added value.
"Collaborative relationships with construction professionals are key to project success. Our BIM objects provide an added value that keeps clients returning to us".
BIMobject serves as a powerful marketing platform for Mediclinics, supporting its global brand positioning. With Email Campaigns, the company effectively engages specific audience segments in multiple regions, achieving a median open rate of 28%. Besides, Mediclinics relies on BIIMobject's Promoted Products feature to effectively increase product visibility and downloads globally.
"BIMobject is a partner that helps us position our brand in the global market, improve our visibility, retain and build customer loyalty, and identify potential clients."
“With BIMobject we have more and better information about audiences, more possibilities to measure KPIs, much easier follow-ups, and all at a lower cost. We can improve our visibility and reach more professionals who are looking for ideas and technical or practical information about our products, as well as objects for their designs. In addition, with BIMobject we can generate more leads, more interest and new customers”.
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