How Email Campaigns Help Brands Connect With Specifiers
Discover how targeted email campaigns help building product brands reach the right audience, strengthen specifier relationships, and stay top of mind throughout the decision-making process.
Through a customer case study, you’ll also see how Ariston uses BIMobject’s Email Campaigns tool to reach relevant specifiers, increase product visibility, and connect with its audience more effectively.
Targeted email campaigns that keep specifiers engaged
Successful email marketing depends on relevance, timing, and audience targeting. BIMobject’s Email Campaigns tool helps building product brands reach the right specifiers with targeted communications that support product visibility and long-term engagement.
In this e-book, you’ll learn how manufacturers can use email campaigns to stay top of mind throughout the decision-making process. You’ll also see how Ariston uses the tool in practice through a customer case study.
How Ariston Uses BIMobject Email Campaigns to Engage Specifiers and Nurture Leads
For Ariston, BIM is more than a digital design resource. It helps optimize resources, reduce waste, and support professionals across every stage of the project lifecycle.
This customer case study shows how Ariston extends that value into marketing with BIMobject’s Email Campaigns tool, using targeted email communication to reach relevant specifiers, stay visible to prospects, and build stronger engagement with its audience.
"We use email campaigns weekly, as specifiers may need short-term support with our BIM objects."
About Ariston
Ariston Group is a global specialist in water heating and heating. They lead the energy transition by offering a full range of heat pumps for heating, cooling, and hot water. Ariston is the leading and most international brand of Ariston Group, a global leader with over 90 years of history, almost 8,000 employees, and a market presence in 150+ countries.
Ariston published its products on bimobject.com – the digital marketplace for BIM objects and building product information – in 2016. But Email campaigns isn't the only marketing tool used to attract specifiers...
Get inspired by Ariston's beautiful brand page