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Designing beyond conventions: The Most Creative Brands on BIMobject of 2026
Ana Martinez
At the BIMobject Awards 2026, we celebrated the manufacturers who prove that a product is never just a component - it is a statement. In today’s digital design process, creativity plays a decisive role in how products are discovered, selected, and brought into projects. In the Most Creative Brand category, we looked for those who challenge the status quo and offer architects more than just function; we looked for brands that stand out through visual identity, product presentation, and a strong sense of character.
The Winner: Focus Creation
For nearly 60 years, Focus Creation has challenged conventions and redefined the role of fire in architecture. Winner of the Most Creative Brand Award, the French manufacturer is recognised for making creativity not just a strength, but the foundation of its identity.
The story began in 1968 with the creation of the Gyrofocus, the world’s first suspended, rotating steel fireplace. Radical and sculptural, it disrupted an entire industry and became an international design icon. What was once seen as provocative is now featured in architectural landmarks, museums and visionary projects around the world.
Creativity at Focus goes far beyond product design. It shapes the way the company thinks, manufactures and communicates. From adapting its iconic models to modern energy technologies to developing a bold brand universe built around the mantra “Create beyond convention,” Focus consistently chooses innovation over conformity.
This creative mindset is shared across the entire organisation — from designers and engineers to master metalworkers in its French manufacture, recognised with the prestigious Entreprise du Patrimoine Vivant label.
Focus also extends its vision into the cultural sphere, supporting artistic collaborations such as Beyond, a contemporary dance project developed with Arts Fabrik, placing the Gyrofocus at the centre of a dialogue between movement, space and emotion.
“Winning ‘Most Creative Brand’ is a particularly symbolic recognition for us. This distinction honours what has been Focus's very identity since its inception: creativity and the commitment of our employees, who have been working for nearly 60 years to preserve the brand's founding values."
The Runner-Ups: Innovation in Every Detail
Slalom
Slalom defines their uniqueness through "Acoustethics", a neologism describing the "harmonious synthesis of acoustics, ethics, and aesthetics". They act as a hybrid between a manufacturer and an acoustic consultancy, regenerating plastics, wool, and natural fibres into high-performance panels that improve the quality of life within spaces.
For Slalom, creativity means transforming acoustic products into architectural elements that enhance the quality of life within spaces. Through close collaboration with architects, material experimentation, and a strong commitment to circular processes, the brand turns regenerated plastics, wool, and natural fibres into high-performance, design-driven solutions.
Balancing craftsmanship and innovation, Slalom approaches acoustics not only as a technical discipline but as a cultural and aesthetic expression — bringing sound, space, and sustainability into meaningful dialogue.
JUNG
For JUNG, creativity means "translating technology into design". They have turned the classic light switch into a multifunctional design element that can either make a statement or blend in discreetly. As the only manufacturer to offer products in the 63 original colours of the Polychromie Architecturale by Le Corbusier, they provide architects with unparalleled design freedom.
Beyond product innovation, JUNG actively fosters dialogue within the architectural community. Through its global initiative JUNG Loves Architecture, the brand creates platforms for exchange and inspiration — from the long-running JUNG Architecture Talks and the JUNG Talk podcast, featuring more than 200 international voices, to curated installations at major design events such as Salone del Mobile and Clerkenwell Design Week.
Its showrooms worldwide function as meeting points for architects and designers, while the renovated founders’ villa in Schalksmühle serves as a think tank dedicated to building culture and design discourse. With reference platforms, collaborations and customised solutions like JUNG UNIQUE, the brand supports architects not only with products, but with content, conversation and creative freedom.
Nola Industrier AB
Nola approaches creativity with a clear belief: public spaces deserve thoughtful, human-centered design. Rooted in Scandinavian design principles, the brand combines clean lines, natural materials and functional clarity to create outdoor furniture that is both timeless and contemporary.
For Nola, creativity lies in balancing artistic expression with everyday usability. By collaborating with a diverse range of designers, the company ensures that each product reflects both aesthetic ambition and practical application — transforming streets, parks, and plazas into welcoming environments that foster community and wellbeing.
Beyond product development, Nola inspires architects and planners through visual storytelling, case studies, and design-driven communication that highlight how public furniture can shape social interaction. In this way, Nola positions itself not simply as an outdoor furniture manufacturer but as a partner in creating inclusive, sustainable, and meaningful public spaces.
Congratulations to Our Shortlisted Brands
The level of ingenuity in this category was incredibly high. We would also like to extend a warm congratulations to all the shortlisted brands in this category. Your commitment to pushing boundaries and contributing to the industry's creative discourse ensures the future of architecture remains bold and inspired.
Congratulations to all of them!
Why Creativity needs digital visibility
Creativity only makes an impact when it is discovered, and today, that discovery happens in the digital design phase. By providing high-quality BIM content on BIMobject, brands like Focus Creation, Slalom, JUNG and Nola ensure their products are visible to architects and designers at the moment concepts are taking shape.
BIM objects are more than technical files. They are digital representations of a brand’s design intent, performance, and identity, integrated directly into the workflow of a project.
For manufacturers, being present on BIMobject means becoming part of the creative process early on — increasing visibility, supporting informed design decisions, and positioning their products for future specification. In a digital-first industry, strong BIM content is a strategic tool for relevance and long-term growth.
If your brand is not yet on BIMobject, or if you don't have BIM objects ready yet, now is the time! Join the platform where architects search, design, and select products every day. Contact us to discover how your BIM content can elevate your visibility and connect you with the right professionals worldwide.
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