5 stats revealing how AEC professionals make product decisions
See how architects and engineers find products and what information they trust. Use these insights to shape your 2026 marketing plan.
What a year! As the end approaches, we’re looking back at 2025 as a landmark year for our team, an active journey across the globe. We were present throughout the year in key markets, meeting architects, engineers, designers, and manufacturers at the industry’s most influential events. Across several trade shows and conferences, we presented new capabilities, introduced Bim.com as our unifying force, supported customers, and gathered insights from the professionals building the industry’s future. This recap covers the standout moments.
In 2025, BIMobject joined key trade shows across Europe and the US to meet architects, engineers, designers, and manufacturers — and to showcase how our ecosystem supports connected BIM workflows, Revit-ready content, and sustainability/LCA.
What this recap covers:
Products and services we showcased:
Key themes from the year:
5–6 March
Our year began in Stockholm at Byggmässan, and it felt like a true starting line. This marked the official launch of Bim.com as our unifying force. Byggmässan brought together decision-makers planning future projects, providing us with the ideal stage to explain how Bim.com connects BIMobject, Prodikt, and EandoX across a single ecosystem.
The audience, comprising architects, project owners, civil engineers, site managers, and decision-makers preparing future developments, represented exactly the professionals for whom we built this ecosystem.
Discussions gravitated toward connected models, the Design App for Revit, and early reactions to our new LCA capabilities.
17–21 March
Shortly after, we attended ISH in Frankfurt. The world’s premier event for HVAC and sanitary. This event highlighted the critical role of high-quality BIM content in enhancing specification in the process. We demonstrated to architects, system planners, and installers how to integrate Duravit’s BIM objects into their Revit projects.
Our goal was simple: to demonstrate how Duravit’s BIM files work within Revit and position BIMobject as the digital backbone supporting them.
Architects and engineers inquired about how quickly they could extract data and how Duravit’s sustainability information aligns with their design requirements. By the end of the week, it felt as though we had helped shape a shared message: BIM is part of the way forward, and manufacturers investing in developing BIM content are better positioned to support modern workflows.
2–3 April
BIM World Paris brought together professionals already fluent in digital construction, an audience that arrives with specific, technical questions. Many visitors wanted updates on how BIMobject solutions are evolving and where the platform is headed next.
We gave them a preview of the Bim.com Design App and collected feedback. Some visitors were long-time users, others were discovering us for the first time. The French market values clarity and efficiency, qualities that shaped the discussions around product updates and brand direction.
23–25 April
REBUILD is built around the idea of transformation. It attracts everyone, from developers mapping out new districts to contractors looking for proven digital solutions.
This was also a stage for thought leadership. Mario Ortega, our Managing Director of BIMobject for Spain, Portugal & LATAM, joined a panel on BIM platforms and delivered a dedicated presentation about how BIMobject connects global manufacturers and architects.
The audience leaned in when the conversation turned to industry-wide challenges: fragmentation, ESG pressures, productivity, and the slow shift toward industrialized construction. REBUILD demonstrated how the Spanish market is ready to support structured, integrated workflows, particularly those that facilitate stakeholder collaboration in building projects.
Are you looking to determine whether BIM is a necessity in your market? Get your hands on our guide to BIM mandates around the globe!
20–22 May
Clerkenwell isn’t a traditional tradeshow; it unfolds across the design showrooms of London. This format facilitated meaningful and intimate exchanges with interior designers, architects, and product specialists.
Together with Icons of Denmark, we hosted the “BIM & Beyond” workshop series. BIMobject experts walked visitors through Revit workflows, brand pages, file selection, and platform navigation. These sessions led to deeper conversations about digital specifications, file quality, and the role of BIM in furnishing projects.
17–18 September
In partnership with BIM Alliance / BuildingSmart Nordics, we presented Bim.com with a focus on the Design App for Revit. The Nordic audience is deeply invested in sustainability, making this event a natural home for discussing LCA and data-driven design.
Highlights:
Two speaking sessions highlighted how fast the sustainability narrative is evolving. Prodikt’s perspective on LCA tools sparked questions about transparency and data reliability. Later, our presentation on integrating embodied carbon into architectural workflows showed how Bim.com is breaking down the barriers between design and sustainability reporting.
22–24 September
In Berlin, we met with the community shaping global standards. As cocktail sponsors, we had the opportunity to speak directly with members advancing openBIM across various domains, including rail, building, infrastructure, and regulation.
Our short address highlighted the direction of Bim.com and how our ecosystem contributes to the broader openBIM mission.
22-24 October
Artibat gathers over 40,000 professionals and 1,000 exhibitors, making it one of the most important trade shows in France outside Paris.
Artibat opened the door to a much broader cross-section of the French construction industry. Many visitors came from SMEs, regional contractors, and manufacturers who are only now starting to explore BIM.
The interest was clear: a strong appetite for digital tools, but also many questions about where to start. Live demos of BIMobject helped bridge that gap. It was also the first time Johan Dyrssen presented the Design App in the French market, and the response confirmed that practical, integrated sustainability insights are becoming essential to early-stage design decisions.
23–25 October
SAIE brings together a diverse group of professionals who want to see technology applied in a direct, tangible way, and offers valuable visibility in a critical European market.
Our BIM consultations with Marta became the highlight: manufacturers arrived with their catalogues, questions, and in some cases, full product ranges.
Many wanted clarity on how to begin their BIM journey or how to refresh outdated content. The conversations often turned into strategy discussions about visibility, European compliance, and how architects search for products online.
5–6 November
In Amsterdam, the conversation shifted toward workplace transformation. With Fabromont, we guided architects and interior designers through their flooring BIM files, addressing detailed questions about file quality and Revit workflows.
Workplace strategists, architects, and brand teams came with a growing interest in digital product data for office renovations and new builds. The conversations here pointed toward a bigger trend: even in aesthetics-driven sectors, BIM files are becoming a non-negotiable part of the design process.
4-7 November
At Greenbuild 2024 in Los Angeles, BIMobject took part in one of the key gatherings for sustainable construction in North America. The event, hosted with the U.S. Green Building Council, brings together professionals who drive standards and policies for better buildings.
Our booth introduced EandoX to the U.S. market for the first time and showed how the tool supports manufacturers with EPD data. Visitors also explored the BIMobject platform and saw how our ecosystem, including bim.com, Prodikt, and the Design App for Revit, supports transparent, data-driven, and sustainable decisions throughout the building process.
26–27 November
BIM World Munich delivered a high-energy finish to the year. This event rounded off the year with high-quality conversations and strong interest in both BIMobject and Bim.com. Our team held in-person consultations, ran live platform demonstrations, and discussed how BIMobject supports sustainability, efficiency, and compliance across German and European contexts.
Across all events, one theme stood out: the industry is looking for tools that connect product data, support sustainability decisions, and simplify design workflows.
The conversations we had this year reflect a maturing industry, one that expects accessible, high-quality BIM content and transparent, connected information. We are looking forward to continuing these conversations in 2026.
To learn more about how we support manufacturers, explore our BIMobject solutions, read about developing BIM content, or schedule a demo with our team today!
Want to deep dive into some of the events we’ve been this year? Browse our past events to see highlights and takeaways.
Q: How does Bim.com connect BIMobject, Prodikt, and EandoX?
A: Bim.com brings these three brands into a single ecosystem that supports the entire digital design workflow.
Together, they support a connected workflow from product discovery to sustainable decision-making.
Q: Why are manufacturers investing more heavily in BIM content?
A: Manufacturers are developing BIM content to remain visible during early design decisions, meet specifier demands, and support compliance across European and North American markets. High-quality BIM files help architects compare products, understand performance, and evaluate sustainability data.
Q: How does sustainability influence product selection today?
A: Sustainability moved from a “nice to have” to a filter that determines product eligibility. At BIM World Copenhagen, Greenbuild, and Artibat, architects asked how fast they could access LCA and CO₂ information to support reporting and compliance.
Specifiers now commonly ask:
“Where do I find CO₂ data for this product?”
“Can I compare environmental impact inside my design tool?”
The industry expects manufacturers to provide clear, trustworthy data — and to integrate it into digital workflows.
This is why sustainability-ready BIM content is becoming a competitive differentiator.
Q: How can manufacturers reach more architects in 2026?
A: The answer was the same across every event: be present where architects search.
Manufacturers who publish structured BIM content and maintain transparent data receive more engagement and increased repeat visibility.
This directly addresses questions such as:
“How do we increase product visibility among AEC professionals?”
“How do we appear earlier in the specification process?”
See how architects and engineers find products and what information they trust. Use these insights to shape your 2026 marketing plan.
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