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When digitization climbed the industry’s agenda, Precision Ladders quickly stepped up to reach architects in new digital channels. But what did they gain by transforming from old school to digitally cool? We chatted with Matt Moore, Sales Manager, to get the answers.
Building information modeling (BIM) is becoming a big deal in construction. But how can digitalization build a better and greener construction industry? And what role can and should a manufacturer have in it all? We chatted with Riccardo Piazzai to get the answers.
Digital marketing is a powerful player in any marketer's arsenal – manufacturing certainly included. But how do you pick a media mix to increase your awareness, engagement, and reach? Let’s dive into paid, owned, and earned media to unveil the opportunities of each.
