How a manufacturer changed their marketing to meet today's challenges

Petersen Aluminum, a Carlisle company, manufactures PAC-CLAD metal exterior cladding products in Illinois, Maryland, Georgia, Texas, and Arizona. We reached out to Rob Heselbarth, Petersen's Director of Communications since 2014, to see how their metal is making the most out of digitalization.

What customers say.

Miguel Àngel Heras
BIMobject is becoming the Google of BIM objects worldwide”
John De Boer
BIMobject has catapulted us onto the international scene”
Katia Robe
BIMobject allows us to be present on a global level”

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