January 01, 2021 • 2 min

How a manufacturer changed their marketing to meet today's challenges

Petersen Aluminum, a Carlisle company, manufactures PAC-CLAD metal exterior cladding products in Illinois, Maryland, Georgia, Texas and Arizona. We reached out to Rob Heselbarth, Petersen's Director of Communications since 2014, to see how their metal is making the most out of digitalization.

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