How a manufacturer changed their marketing to meet today's challenges
Petersen Aluminum, a Carlisle company, manufactures PAC-CLAD metal exterior cladding products in Illinois, Maryland, Georgia, Texas and Arizona. We reached out to Rob Heselbarth, Petersen's Director of Communications since 2014, to see how their metal is making the most out of digitalisation.
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In a global marketplace with over 2000 brands, 3 million registered users and millions of downloads happening monthly, there is always a risk of getting lost in the crowd. But don’t worry - there are things you can do to stand out and make sure your ...Read more