Digital marketing is a powerful player in any marketer's arsenal – manufacturing certainly included. But how do you pick a media mix to increase your awareness, engagement and reach? Let’s dive into paid, owned and earned media to unveil the opportunities of each.
Behind the download: Chiara Marzi
Who is Chiara Marzi?
I graduated in 2006 from Politecnico di Milano. I immediately started working for several architecture studios, where I learned how to use 3D software platforms. From 2012 I started working as a freelance, mainly working on interior renovations. Back in 2018 I founded Gate Architects with four of my colleagues and we primarily deal with projects abroad.
Why did you join bimobject.com?
I discovered bimobject.com thanks to one of my colleagues. I use 3D BIM software when I work on my projects and for this reason I really need a tool that lets me find all the 3D models and materials of every brand.
How do you use the site?
I use bimobject.com to look for 3D models when I start designing a new project and also when I have to manage the project execution phase.
The platform is very useful for me because I can find a lot of material, which make my projects complete and detailed. Having at your disposal a huge library allows me to save a lot of time and also to manage all the projects in a precise way.
bimobject.com offers lots of solutions and ideas and also allows me to find new brands and products. I also have the opportunity to implement the design phase in a creative and responsible way.
Using a digital tool is also extremely useful to support the environmental sustainability. Compared to the past, digital tools are now used in every working environment, from private to public. More and more people are going digital and it’s becoming easier to communicate and present our design projects to our customers worldwide.
Want to learn more about Chiara? Find her and Gate Architects at gatearchitects.com.
Wonder what you can do when you start to get downloads of your BIM content? Here we explore how you can integrate the BIMobject marketplace into your marketing mix, and guide BIM content downloaders on their journey to becoming fans and customers.
Want to reach more architects, engage engineers or influence interior designers efficiently? Find out why digital tools and technologies can help you achieve your marketing KPIs.